As others have noted I believe the focus of the SWAT program should include most importantly: community engagement, then governance involvement and lastly creative marketing pushes. While Kirill is the face of StakeWise I do not think he needs to be the face engaging the community on a day to day basis. There is low hanging fruit here for SWAT members to take this over while making communication with the community more effective and expedient.
Would like to see the SWAT Program curate bi-weekly or monthly updates on all things SWISE. In an effort to engage the community we can host community calls / chats and creatively incentivize users to participate. Also I believe the more information the community has the better and we should try to push out as much information about the protocol and liquid staking itself to keep community members informed (i.e Rook). While the team can focus on marketing pushes such as Bankless Messari etc. the SWAT program can facilitate lesser degrees of marketing via social channels, collaborations with influential accounts (twitter), research reports (see Steel Key Capitals report), infographics, memes etc. How to select winning criteria: Simply what pushes our agenda forward in a way that is either cost effective or brings the most value in alignment with our goals and mandate.
Obvious answer is to always be trying to increase TVL but more quantifiable into our role would be social and community metrics on the social channels (i.e discord analytics). How many of our community members are engaging with us in a week by week basis. How many participants do we have in monthly calls / Q & A ~ obviously we would expect this number to linearly go up over time. Should also see an uptick in questions we are facilitating in these channels initially but if we are doing our jobs correctly we should see this decrease over time as we are educating our community and user base.
Most certainly.
Not sure of just 1 but a few rules: lower the emotional temperature, foster more effective communication, help uncover less obvious interests, offer face-saving possibilities for movement, and suggest solutions that the parties might have overlooked to help them move forward in a healthy way