- Which area of the DAO activity deserves the most attention from the SWAT program?
Marketing in general
IMO StakeWise requires marketing activities on 3 levels:
Active crypto users already interested in staking (70-80% allocated time/resources).
Our main goal should be to emphesive the superiority of Stake Wise unique dual token model and what influence it has on APR. This is what sets StakeWise apart and it should be used to our advantage. A simple and comprehensive video clip which explains how the model works would be great and can be used as promotional material on many platforms (YouTube, Twitter and so on).
Having this simple tool, we could reach out to crypto/web3 newsletters like The Mild Road or Whop Weekly Digest and see if a cooperation is possible with given resources. Highest APR of the 3 leading defi staking protocols should, in theory, lead to largest TVL in that group. This fact alone should be levereged to expand the user base. Being present on Zapper cannot be a harm either - both our biggest competitors can be found there. We are also trailing on socials (smallest follower base on Twitter ie.), which should also be adressed.
Active crypto users, who are not familiar with staking (10-20% allocated time/resources)
Reaching out to ETH hodlers, who are yet to discover the benefits of staking. What should be outlined here is how simple it is to use the protocol as well as the LP pools. This crowd can be targeted either by newsletters and sponsored articles or well written SEO blogposts. We should also think about which other communities could consinst of our potential future users. Perhaps the trading community or crypto mining crowd. Discord can be used to spark an interest of our service.
SWISE being traded by major CEXs would also be helpful with that. LDO is already traded on most of them.
Raising awerness of crypto in general. (0-10% allocated time/resources)
It’s no secret that a lot of people with capital are still reluctant to use crypto at all. Wheter it’s becuase of how volatile the market is or simply how difficult it’s to set up and operate. Stake Wise can participate in local or global incentives in order to familiarize the larger crowd with crypto - it’s risks and rewards. This is a very broad category and should but should also be addresed in the future. - What are the examples of some specific tasks you would lobby to get included into the SWAT program? What would be your winning selection criteria for these tasks?
Making of promotional materials
Reaching out to newsletters
Discord networking
CEX lobbying
Comunity engaging activities
Selection criteria depends on available resources but FWIW I’d focus on the tasks that have the highest estimated ROI in terms of TVL growth. - What are the metrics by which to judge the success of the SWAT program?
The most obv one would be the TVL growth or rather it’s acceleration.
Community growth.
Media presence growth.
Overall satifaction of DAO members. - Would you participate in the SWAT program as a SWAT member (i.e. completing tasks instead of setting them)?
I will be equally as enthusiastic about becoming a SWAT member as joing the bureau itself. No problem with that at all. - In your opinion, what is the most important rule to follow to ensure a healthy resolution of a disagreement on the internet?
Commom sense for starters. IMO It’s quite rare to come across an argument that isn’t fueled with one’s narcissism or closed-minded approach. We are all adults here and I hope everyone understands that others are allowed to have their own opinion. In terms of DAO’s affairs, there’s voting of course, which can undoubtedly resolve all the disagreements.
Dealing with potential failure or success of the merge is one that is right around the corner. It can go extremely well or totally sideways. DAO should be prepared for both options.
Getting the most of new users and capital and retaining the current stakers after withdrawals are available.
Marketing projects, web3 platform cooperations, referal program